01
Pricing & competitive benchmarking
Optimised product pricing through market data analysis and rigorous benchmarking — mapping elasticity and velocity to find where price moves actually pay.
Business and Data Analyst · Dumaguete, PH
I turn commercial questions into measurable answers.
I define the KPIs that act as early warning signals, build the pricing and market analysis behind them, and ship the dashboards that keep decisions grounded in data.
SQL
Python
Power BI / DAX
BigQuery
DuckDB
Looker Studio
Excel / Power Query
pandas
SQL
Python
Power BI / DAX
BigQuery
DuckDB
Looker Studio
Excel / Power Query
pandas
01 / Selected work
Questions I've turned into decisions.
A sample of the analysis, models and reporting shipped across analytics, retail and BPO environments.
02
Early-warning KPI systems
Defined the business KPIs that surface emerging risk before targets slip, then wired them into dashboards leadership checks daily.
03
Decision-ready dashboards
Built Power BI and Looker Studio reporting from client spec to shipped visual — turning raw SQL models into measures, visuals and reviews that landed.
04
Resourcing & utilisation analysis
Analysed placement demand and productive hours, delivering resourcing insight that moved expected utilisation closer to 100%.
02 / Experience
Two decades inside operations. Seven years in analytics.
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May 2026 — Sep 2026
Business Data Analyst
WrkPod Careers · On-site
KPIs, pricing optimisation, competitive benchmarking and interactive dashboards on Python and SQL databases.
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Nov 2022 — Jan 2025
Power BI Developer
Connext · Pampanga
Built and maintained client-facing Power BI dashboards; translated requirements into data models, measures and visuals.
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Jan 2022 — Sep 2022
Data Analyst
Your Team Cloud / My Custom Software · Dumaguete
Google Data Studio reporting and resourcing analysis that guided placement decisions.
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Jan 2020 — Jan 2021
Business Analyst
Nearsol · Iloilo
Automated data pulls with the automation team, cutting report turnaround from days or hours to minutes.
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Jun 2019 — Jan 2020
Workforce Real-Time Analyst
Nearsol · Iloilo
Monitored schedule adherence in real time, keeping account service level above 80%.
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2005 — 2018
Earlier: operations, quality & training
Dell · HGS · Transcom · Asurion · Conectys
Progressive roles in technical support, QA and training — the foundation for later analytics work.
03 / About
Systems that explain themselves.
“Whether it's a dashboard, a homelab, or a universe — I like systems that explain themselves.”
I'm a business data analyst based in Dumaguete. My work sits between the commercial question and the number that answers it: framing the metric, testing the market, and building the view that lets someone act.
Off the clock I run Linux and self-hosted tooling, tinker with PowerShell and shell scripts, and read into cosmology and the philosophy of meaning. The same instinct runs through all of it — understand the mechanism, then make it legible.
- FOCUS Pricing, market penetration, KPI design
- STACK SQL, Python, Power BI, BigQuery, DuckDB
- BASED Dumaguete, Philippines · remote-friendly